Issue and Crisis Management

It is critical for corporations in today's marketplace to address issues and potential crises in an aggressive manner to maintain successful business flow.


Effective issue management and crisis prevention programs -- and containment if a crisis erupts  -- can not only help a company survive and prosper, but can be instrumental to a company's identification as a leader.  Scrutiny by litigators, special interest groups, media, government, community activists, stockholders, major investors, customers and even employees is not going away.  In fact, new tools and access to rapid and unfiltered communications through the Internet are making conducting business much more challenging.


As activist groups work together to further their cause, the playing field seems unfair.  Companies feel an inability to counter such adversaries and win, even when the facts are on their side.  Plaintiffs bar and scrutiny by powerful state attorneys general, which now form multi-state groups to exploit an issue, have forced large settlements with Microsoft and sub-prime lending leaders. This is a growing threat to other industries.


While the economy moves in an unacceptable direction for most Americans and the vast majority are looking for change, large corporations stand out as targets for scrutiny and attack -- from their products and pricing to the charge of profiting when many parts of society are suffering. 


What seems like growing gloom and doom, at the same time presents opportunities for those companies that learn the landscape and are willing to embark on a course to set realistic goals and achieve them -- and call it what it is:  winning, by metrics widely acceptable by everyone in business from increased market share to limited lawsuits.


The attached biographies comprise a team of individuals who have been responsible for helping companies win in the court of public opinion, while tracking with the company's legal strategy. Experience and research show that a hard fought legal case with tactics that work in the court of law can be successfully modified to address public concerns in a statesman like way.